As competition for sales grows and a mass production-driven economy keeps presenting its world inhabitants with an infinite amount of choices, companies are starting to look for better ways to connect with their customers. In order to stand out, create more intimate relationships and become irreplaceable. And this is exactly what the Kiddo toy store brand does. Based on true values and a clearly stated mission, Kiddo is able to offer true added value through its array of products and services. DWDW created the brand identity for Kiddo.